Red Bull Flugtag

Red Bull Flugtag, which translates to “flying day” in German, challenges every-day participants to design, build and pilot homemade flying machines off a 22-foot-high platform in hopes of reaching new heights… or more often, plunging into the waters below.

Produced a $2+MM brand-building event in downtown Pittsburgh in partnership with the city as part of the ever popular Three Rivers Regatta Festival.

Results:

200 participants, 25,000 spectators, 20MM+ media reach